Hello.
I’m Susan Joy.
I advise brands on sustainability, strategy, purpose, product, story & experience.
Our interconnected crisis of climate change, biodiversity loss and inequality demand more than surface fixes.
It’s time to dig deeper.
It’s time to transform the way we do business.
Image: Daniel Betra
Image: The Or Foundation
Image: Ferdous Hasan
Our interconnected crisis of climate change, biodiversity loss and inequality demand more than surface fixes.
It’s time to dig deeper.
It’s time to transform the way we do business.
Image: Daniel Betra
Image: The Or Foundation
Image: Ferdous Hasan
Our interconnected crisis of climate change, biodiversity loss and inequality demand more than surface fixes.
It’s time to dig deeper.
It’s time to transform the way we do business.
Image: The Or Foundation
Image: Ferdous Hasan
Our interconnected crisis of climate change, biodiversity loss and inequality demand more than surface fixes.
It’s time to dig deeper.
It’s time to transform the way we do business.
Image: The Or Foundation
Image: Ferdous Hasan
The interconnected crisis of climate change, biodiversity loss and inequality demand more than surface fixes.
It’s time to dig deeper.
It’s time to transform the way we do business.
Image: The Or Foundation
Image: Ferdous Hasan
The interconnected crisis of climate change, biodiversity loss and inequality demand more than surface fixes.
It’s time to dig deeper.
It’s time to transform the way we do business.
Image: The Or Foundation
Image: Ferdous Hasan
The interconnected crisis of climate change, biodiversity loss and inequality demand more than surface fixes.
It’s time to dig deeper.
It’s time to transform the way we do business.
Image: The Or Foundation
Image: Ferdous Hasan
I help brands:
— unlock regenerative potential
I help brands and teams discover, unlock and activate their regenerative potential.
Minimizing harm is no longer enough, it’s time to maximize positive impact. If we want a flourishing future, we need to think regeneratively.
We dig deep to understand the social and environmental impacts across the value chain and product lifecycle, the brand’s role within their system, and the opportunities for collaboration, healing, building capacity and resilience, whilst generating systemic value and health.
How might we look beyond the problems and see the potential inherent in your unique context?
— hone their raison d'être
I work with teams to hone their unique vision, purpose, and value proposition.
Helping edit and rethink their offering to only create products that add value to the world around them, generate joy, are needed, fit for purpose, designed for circularity and decomposition, and produced in healthy, responsible, and respectful ways.
What is your reason for being? What makes you unique?
— seek golden glue
In all things, I seek golden glue to reconnect and heal what is broken.
Inspired by the Japanese art of Kintsugi, golden glue is a lens for reimagining a new path to healing and positive impact, one that rebuilds something more beautiful and more valuable from our broken shards, not hiding the scars of the past but acknowledging and celebrating them.
How might we reimagine our broken systems so that what once was broken is now where the value is?
How can I help you?
I help brands:
— unlock regenerative potential
I help brands and teams discover, unlock and activate their regenerative potential.
Minimizing harm is no longer enough, it’s time to maximize positive impact. If we want a flourishing future, we need to think regeneratively.
We dig deep to understand the social and environmental impacts across the value chain and product lifecycle, the brand’s role within their system, and the opportunities for collaboration, healing, building capacity and resilience, whilst generating systemic value and health.
How might we look beyond the problems and see the potential inherent in your unique context?
— hone their raison d'être
I work with teams to hone their unique vision, purpose, and value proposition.
Helping edit and rethink their offering to only create products that add value to the world around them, generate joy, are needed, fit for purpose, designed for circularity and decomposition, and produced in healthy, responsible, and respectful ways.
What is your reason for being? What makes you unique?
— seek golden glue
In all things, I seek golden glue to reconnect and heal what is broken.
Inspired by the Japanese art of Kintsugi, golden glue is a lens for reimagining a new path to healing and positive impact, one that rebuilds something more beautiful and more valuable from our broken shards, not hiding the scars of the past but acknowledging and celebrating them.
How might we reimagine our broken systems so that what once was broken is now where the value is?
How can I help you?
I help brands:
— unlock regenerative potential
I help brands and teams discover, unlock and activate their regenerative potential.
Minimizing harm is no longer enough, it’s time to maximize positive impact. If we want a flourishing future, we need to think regeneratively.
We dig deep to understand the social and environmental impacts across the value chain and product lifecycle, the brand’s role within their system, and the opportunities for collaboration, healing, building capacity and resilience, whilst generating systemic value and health.
How might we look beyond the problems and see the potential inherent in your unique context?
— hone their raison d'être
I work with teams to hone their unique vision, purpose, and value proposition.
Helping edit and rethink their offering to only create products that add value to the world around them, generate joy, are needed, fit for purpose, designed for circularity and decomposition, and produced in healthy, responsible, and respectful ways.
What is your reason for being? What makes you unique?
— seek golden glue
In all things, I seek golden glue to reconnect and heal what is broken.
Inspired by the Japanese art of Kintsugi, golden glue is a lens for reimagining a new path to healing and positive impact, one that rebuilds something more beautiful and more valuable from our broken shards, not hiding the scars of the past but acknowledging and celebrating them.
How might we reimagine our broken systems so that what once was broken is now where the value is?