Hello.
I’m Susan Joy.
I advise brands on sustainability, strategy, purpose, product, story & experience.
Our interconnected crisis of climate change, biodiversity loss and inequality demand more than surface fixes.
It’s time to dig deeper.
It’s time to transform the way we do business.
Image: The Amazon, Daniel Beltra
Image: Ghana, The Or Foundation
Image: Bangladesh, Ferdous Hasan
I help brands:
— hone their raison d'être
I work with founders, designers and teams to hone their unique vision, purpose, and value proposition.
Helping edit and rethink their offering to create products that add value to the world around them, generate joy, are needed, fit for purpose, designed for circularity and decomposition, and are produced in healthy, responsible, and respectful ways.
What is your business’s reason for being? Is the world better off because your business exists? What makes you unique?
— unlock regenerative potential
I help identify, unlock and activate their regenerative potential.
Minimizing harm is no longer enough, it’s time to maximize positive impact. If we want a flourishing future, we need to think regeneratively.
Digging in to understand social and environmental impacts across the value chain and product lifecycle, the brand’s role in the system, and opportunities for connection, collaboration, and building capacity, resilience, systemic value, and health.
How might we look beyond the problems and see the potential inherent in your unique context and resources?
— seek golden glue
In all things, I seek golden glue to reconnect and heal what is broken.
Golden glue, inspired by the Japanese art of Kintsugi, is a lens for reimagining a new path to healing and positive impact, one that rebuilds something more beautiful and more valuable from our broken shards, not hiding but acknowledging and celebrating the scars of the past.
How might we reimagine our broken systems so that what once was broken is now where the value is?