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Hello.

I’m Susan Joy.

I advise brands on sustainability, strategy, purpose, product, story & experience.

Our interconnected crises of climate change, biodiversity loss and inequality demand more than surface fixes.

It’s time to dig deeper.

It’s time to transform the way we do business.

Image: The Amazon, Daniel Beltra

Image: Ghana, The Or Foundation

Image: Bangladesh, Ferdous Hasan

I help brands:

  • I work with founders, designers and teams to hone their unique vision, purpose, and value proposition.

    What makes you unique?

    Is the world better off because your business exists?

    What is your reason for being?

  • I help identify opportunities for positive impact across your value chain and product lifecycle, building resilience, capacity, and systemic value.

    How might we look beyond the problems and see the potential inherent in your unique context and resources?

  • In all things, I seek golden glue to reconnect and heal what is broken, creating something more beautiful and valuable from our broken shards.

    How might we reimagine our broken systems so that what once was broken is now where the value is?

How can I help you?

Guiding Star.

A just and regenerative world where businesses prioritize respecting, valuing, and positively impacting communities and ecosystems at every stage of their product’s lifecycle.

Let’s chat.